Pretend you are working for an agency that specializes in interactive and social media.
Your job is to convince a University to use new media (facebook, twitter, mobile media, online promotions, advergaming, linked in, blogs, second life, email, podcasts, digital video, digital outdoor, etc.) to reach and interact with their target audience (think go army campaign).
Discuss HOW and WHY a University should use ONE TYPE of new media to reach its target audience of high school students. Research this new medium and justify your recommendation with a few facts.