Jan 18, 2011

Managing Your Online Reputation

Posted in Social Media Experts on 18/Jan/2011

Managing Your Online Reputation

Managing Your Online Reputation

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
AB Answers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Hello Guest
Login

Login via

Register
Hello
My Home
Sign Out

Email

Password


Remember me?
Lost Password?

Home Page > Advertising > Online Promotion > Managing Your Online Reputation

Managing Your Online Reputation

Edit Article |

Posted: Sep 14, 2010 |Comments: 0
|

]]>

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -  Benjamin Franklin

For the first time in the history of communications, 1.8 billion people have the ability to access information and communicate with each other for free; that access equals power

From simply expanding the reach of your organization to promoting your personal expertise in a field, social technology is a vital tool, which if managed properly, can enhance your personal and your organization's online reputation and latent potential like never before- literally with the push of a few buttons!

For corporations, online reputations are steadily becoming absolutely critical, as they will soon dictate how much you can sell, the level of employee you can recruit, and will even impact your ability to attract investors.  It is absolutely crucial that you begin managing your online reputation- and you must begin now.

Your online reputation fits into one of three categories: The Good, The Bad, and The Invisible.

Good

If your online reputation is good,  put a smile on your face because you are popular.
You have online relevancy because you have learned how to utilize sites like Facebook, Twitter, LinkedIn, and blogs to connect to as many consumers as is physically possible.
It also means you are producing a lot of information; updating those micro-blogs with regular, fast-paced, and interesting content to keep your customers engaged, cheering along, and sharing with others.
If your online reputation is good, it means that others are saying good things about you on their blogs, microblogs, and other Social Networking sites.

Bad

A bad reputation will result in people easily being able to discern that hiring you or doing business with your company is a big risk.  It will be very hard to overcome this and will impact you economically.
Consumers are realizing the powerful fact that with the push of a button their stories of poor costumer service will be heard and even watched by millions across the world. These stories are both easily searchable and permanent.

Invisible

If your online reputation is invisible, it simply means this: you have no online connections, presence, or relevancy.
Having no online reputation is only a small step better than having a bad one.
These days, even home-based businesses are realizing the importance of joining the Social Networking community in order to make their brand visible.

 

Once you have successfully moved your brand from invisible or bad to good, the next step is managing and maintaining a positive online reputation

Guidelines for you and your organization to manage online reputation

In this social technology-run era, a good reputation is everything. Your sincerity and common sense will go far in maintaining that positive online presence

Here are some guidelines for you and your organization to manage online reputation. You must learn to - Listen, Engage, and Measure.

Listen

Develop a Listening Process. This must include multiple methods for listening to what people might be saying about you online.
For a person promoting his or her reputation or brand, listening programs should include the use of multiple tools and alerts such as alerts.com, socialmention.com alerts, Google alerts, and Yotify (promoted as Google alerts on "steroids")
For an organization, you can consider more sophisticated tools like Radian6 and Viralheat which perform real-time monitoring and access data on all kinds of micro-blogging platforms and millions of websites, and will deliver the results directly to your desktop.

 

Engage

You must establish an Engagement Policy, which defines how you will respond to the positive and negative things said about you and your brand.
You must determine who will respond, when they will respond, and how they will respond.  This is critical because you want to minimize negative mentions or get people to retract them because you reached out. And, you want to see positive mentions as possible connections and sales opportunities.
The most profound tool for establishing an engagement policy is to actually engage! Be present within the community of your fans and consumers by posting on their sites, interacting on microblogs and your website, and by developing an open-dialogue. This type of community building will do a lot towards keeping a positive online reputation.

 

Measure

You must implement a Measurement System that gauges how much people are talking about you and whether the sentiment is positive or negative.
Your Measurement System Strategy needs to tell you how many times you were mentioned a month, what the sentiment ratio was positive to negative, and your effectiveness in customer service (getting people to delete negative mentions or ratings).
For corporations, tools like Klout.com and Addictomatic.com, can be utilized to create a sort of standardized scoring systems,which will be used as another way to measure a person's or an organizations value to the business world.

 

The bottom line is this: it is no longer viable for an organization or even a person to exist without a solid online presence.  However, the key is balance. You and your business have a legitimate desire for privacy, which is healthy and necessary. Yet, at the same time, you must establish an online reputation if you want to get noticed.

Retrieved from "http://www.articlesbase.com/online-promotion-articles/managing-your-online-reputation-3264478.html"

(ArticlesBase SC #3264478)

Liked this article? Click here to publish it on your website or blog, it's free and easy!

Social Tech -
About the Author:

Organizations must learn how to holistically implement social tools across all areas.

Enterprise Social Technology book by Scott Klososky  helps organizations harness the power of Social Media, Social Networking and Social Relevance.

]]>

Questions and Answers

Ask our experts your Online Promotion related questions here...200 Characters left

Which Online Project management Software is good for small business entrepreneurs?
We all know how important clients are to our online business. Does anybody know of a Lead marketing company that is reputable and has a history of success supplying quality leads?
What are some good online sites that list senior management careers?

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source:  http://www.articlesbase.com/online-promotion-articles/managing-your-online-reputation-3264478.html

Article Tags:
online reputation management, social technology, manage your online reputation, online presence

Related Videos

Related Articles

Latest Online Promotion Articles
More from Social Tech

Online Reputation Management

Nadia King, a Manager of SEO Consulting at Apogee Search speaks about Online Reputation Management and its importance to your business. (02:51)

How to use TrustedSource.org for online reputation management

Learn how to use TrustedSource and other sites are used to answer questions such as – is someone sending spam that looks like it is coming from my domain, called spoofing? Has my Web site been compromised recently? Do I have an open relay email server that I don’t know about? The Internet is a nasty place, and the idea that a service can be watching globally for exploits is a good one.
TrustedSource.org
Secure Computing Inc.
55 Almaden Boulevard, Suite 500
San Jose, CA 95113
408.494.2020
(05:22)

Managing Organizational Identity

Learn about brand control and the managing of organizational identity. (02:35)

Sendmail's Sentrion for Enterprise Message Management

Sendmail isn't your father;'s SMTP server. Sentrion is a fairly sophisticated messaging server that has wide-ranging policy management for data leak protection, message encryption, email sender reputation, and message routing purposes.

Price: Less than per user, with a minimum of 1000 users.
Pros:
• Very complex message routing processes can be constructed for a wide variety of purposes
• Compliance and governance can be built into messaging infrastructure
(05:23)

How Enron Project Experience Informed Values

In Chapter 5 of 19 Global Campus founder Maurizio de Franciscis reflects on lessons learned working on an Enron project for Arthur Andersen as both companies imploded. At a societal level, de Franciscis learns how delicate corporate reputations can be during crisis, noting Arthur Andersen was acquitted but only after the company collapsed. On a personal level, he gains perspective on personal versus company commitment. (02:00)

Business Value of Social Media Management

Professional social media management service can help your company build credibility, drive traffic to your website, and consequently bring in more sales.

By:
Marijanal

Advertising>
Online Promotionl
Nov 30, 2010

10 quick tips of using Social Media to grow your business online!

Online Social Media Networks are the fastest growing channels.

By:
Laura Wimblel

Internet>
SEOl
Oct 25, 2010

Medical Website Marketing Company Aurora Information Technology Advises: Autumn Means Recharging Your Web Marketing Presence

Aurora IT believes that a marketing update is important for doctors to consider whether they already have a website, or are considering creating one. For doctors with existing websites, six months in the market is a long time, and much can change. With emerging scientific discoveries and technology, the medical information on their sites may already be out of date, or at least in desperate need of a revision.

By:
Daniel Gilbertl

Marketing>
Marketing Tipsl
Nov 16, 2009

How to Safeguard Your Image Online

Have you tried Googling yourself? If you haven't yet, you should. Some would readily dismiss it as mere vanity or ego search, yet at this very moment, an HR manager from a company you're applying for or someone who's been eying you for a date could be scouring the Web looking for every bit of information about you.
A photo of yourself plastered on your Facebook or MySpace page wearing the skimpiest of outfits and posing provocatively,

By:
pastano justinel

Internet>
Internet Marketingl
Dec 04, 2010

5 Steps to a Successful Social Media Launch

As the evolution of marketing continues to unfold, businesses are becoming increasingly aware of the need to compete with their competitors on the internet. Social media has become a platform where buyers and sellers communicate. The process of implementing a social media campaign can be daunting. A social media agency can assist companies with their online presence. This article outlines the five steps to a successful social media launch.

By:
M Herronl

Marketing>
Social Marketingl
Jan 05, 2011

How can social media marketing help your brand?

Social media has been around for a number of years although we’ve only recently seen an increase in the number of South African social media campaigns. With South African Internet usage escalating and consumer behaviour changing, more and more brands are starting to see the array of possibilities presented by social media.

By:
Altersagel

Marketing>
Social Marketingl
Sep 28, 2009

Why Social Networking Sites Are Playgrounds For Identity Thieves

Millions of young people have made themselves vulnerable to identity theft as well as putting their professional prospects at risk by carelessly posting personal information on the Internet. Social networking is growing in popularity, however a recent study indicates that users of social networking websites engage in risky behavior, potentially putting themselves at risks to hackers and identity thieves. It's all fun and games until someone be

By:
daer glistal

Internet>
Internet Marketingl
Dec 03, 2010

Laser Cutting Stencils - Perfect Work

Laser cutting has turned out to be a popular activity that is carried out by the people working in different industry. The demand for these activities is mainly due to the amount of perfection that can be derived out of the process.

By:
jackprokell

Advertising>
Online Promotionl
Jan 18, 2011

Affordable Seo Services - Exactly How to Find Them Easy?

For those who are looking for affordable SEO services to help your site gain authority and achieve popularity in the search engines, this post could be a real eye opener for you personally. Thanks to the rapid development of world-wide-web users and advanced technologies, search engine advertising has grow to be the number one marketing and advertising weapon for many e commerce business enterprise entrepreneurs. But be warned that not all organizations who offer affordable SEO services, are the

By:
Damien Rutledgel

Advertising>
Online Promotionl
Jan 18, 2011

IBM 000-609 exam questions in killtest.com

With killtest 000-609 exam questions you can 100% pass your 000-609 exam with a high score especially at your first attempt. 100% pass guaranteed!

By:
killtestyml

Advertising>
Online Promotionl
Jan 18, 2011

Smart Move to Choose Car DVD Seller

Nowadays, car DVD sellers can be the manufacturers and dealers. They are also selling their products on the internet, so that it is much easier for customers to have the access to buy from online stores.

By:
Henry Liml

Advertising>
Online Promotionl
Jan 18, 2011

How to Find the Best Car DVD Dealer

A wholesale car dealer has its own homepage to increase its sales nowadays, but the question is how to find one to satisfy your needs. No matter on the quality or budgets.

By:
Henry Liml

Advertising>
Online Promotionl
Jan 18, 2011

Free Mobile Advertising is Yours For The Asking

Learn how to use business directories to increase your visibility on the net and drive more customers to you. With the advent of so many location based services and mobile devices this is a key way to make sure your consistent message and details are being presented.

By:
Rob Metrasl

Advertising>
Online Promotionl
Jan 17, 2011

web designing companies in hyderabad

ways to increase sales from both means online and offline

By:
premjainl

Advertising>
Online Promotionl
Jan 17, 2011

Online Customized Research Paper

On browsing the internet, it is possible to come across thousands of online research paper writing companies which claim to offer custom research papers to all their clients. However, analysts note that it is only a handful of these that have the capability to offer well researched as well as original and non-plagiarized research papers.

By:
Charles Millerl

Advertising>
Online Promotionl
Jan 17, 2011

Whole Foods - Enterprise Social Media Case Study

An excellent example of an organization that uses a brilliant social tech strategy is Whole Foods. Whole Foods Market is the world's largest retailer of natural and organic foods, with stores throughout North America and the United Kingdom.

By:
Social Techl

Marketing>
Social Marketingl
Dec 20, 2010

Franchise SEO Strategy

For franchise organizations to be successful online – they need to be aware of digital media marketing and SEO techniques.

By:
Social Techl

Internet>
SEOl
Nov 23, 2010

Corporate Social Media Policy Guidelines

Social technology policy will help to define the purpose(s) of the company's social presences and will establish recognizable boundaries to keep business on track and employees out of legal difficulties.

By:
Social Techl

Internet>
Internet Marketingl
Nov 09, 2010

List of Top Consumer Review and Complaint Sites

Consumers today have the power to express their opinions and reviews about companies, products, services and people very easily in a powerful manner. There are an array of platforms available - we did research and aggregated the best review/complaint sites below.

By:
Social Techl

Internet>
Internet Marketingl
Oct 18, 2010
lViews: 116

Social Tech Categories

Social tech is a broad movement that already includes hundreds of companies providing unique services that fall into one of three categories.

By:
Social Techl

Marketing>
Social Marketingl
Oct 04, 2010

Managing Your Online Reputation

By creating a powerful and positive online reputation, you will not only develop new sales opportunities, but also maintain a presence in the business community that is long-lasting, fiscally-sound, and powerful.

By:
Social Techl

Advertising>
Online Promotionl
Sep 14, 2010

Add new Comment

Your Name: *

Your Email:

Comment Body: *

 

Verification code:*

* Required fields

Submit

Your Articles Here
It's Free and easy

Sign Up Today

Author Navigation

My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder

My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box

Social Tech has 6 articles online

Contact Author

Subscribe to RSS

Print article

Send to friend

Re-Publish article

Articles Categories
All Categories

Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing

Advertising

Branding
Direct Mail
Graphic Design
Multimedia
Online Promotion
PPC Advertising
Prepress
Printing

]]>

Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog

Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Mobile Version

Webmasters
RSS Builder
RSS
Link to Us

Business Info
Advertising

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2011 Free Articles by ArticlesBase.com, All rights reserved.

Organizations must learn how to holistically implement social tools across all areas.

Enterprise Social Technology book by Scott Klososky  helps organizations harness the power of Social Media, Social Networking and Social Relevance.

No Responses to "Managing Your Online Reputation"

Comment Form


Video Resources

Loading...
Copyright © 2010 Social Media Marketing