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Canada’s Top 5 Telecom Companies Social Media Report

Staff — Thu, 24 Feb 2011 19:44:23 +0000

Canada’s Top 5 Telecom Companies Social Media Report

Canada’s Top 5 Telecom Companies Social Media Report

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Home Page > Marketing > Social Marketing > Canada’s Top 5 Telecom Companies Social Media Report

Canada’s Top 5 Telecom Companies Social Media Report

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Posted: Nov 04, 2010 |Comments: 0
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But first, let’s define our terms and provide some background. For those non technical readers, Twitter and Facebook are Internet-based applications that have set the stage for the stampede of companies seeking marketing success with this new fangled advertising medium called social media marketing.

How big is use of social media as an advertising medium? Analysts predict that by 2013 the US alone will spend billion on this juggernaut-advertising vehicle. Out of this social media fury emerge the SEO consultants, architects of disappointment for corporate social media campaigns. They are increasingly guiding their victim clients to adopt Facebook and Twitter, but not helping them implement these applications properly.

Classic victims of the SEO snake oil consultants appear to be Canada’s five mobile service giants Bell Canada, Rogers, Virgin Mobility, Telus and Fido. Or the Corporate look the other way issue. Others are doing this Social Media Marketing, so we need it. “HIRE someone to deal with this“.

Our techno crew had a field day investigating and analyzing the Canadian Telecom pratfalls in adapting Facebook and Twitter for their social media outreach. Our long-suffering word nerd has tried to put this into English for the non-tech crowd. The following is a synopsis of our research on the big five, mixing English with accessible tech talk. Unlike SEO consultants, we want you to understand what we are saying.

The findings we share here are more than surprising to us. It’s important to appreciate that these intertwined telcos are the ones providing networks and Internet connections that platform social media applications in Canada. You would think they would be experts in wielding the social media sword. Shockingly, that is far from the case.

One of the basic rules of good Social Media practice is to make sure you have icons on your web site that let readers jump from your site to Facebook and Twitter and other social media applications.

Virgin got a passing grade because its site had Twitter, Facebook and YouTube icons on each page. At least Virgin understands that such effort shows current and potential customers that this company is in the social media game. The rest of the telcos did not have a single social media icon on their sites, leaving consumers to find their own path to Facebook and Twitter. A sucker punch if I ever saw one. Left to find their own way, to these applications what do consumers find? Almost nothing but complaints about the telecom companies, making them easy targets for the torrent of rabid protests about their unsatisfactory service and poor business practices. My imagination is limited in helping me understanding this reverse marketing technique.

Let’s look now at how these telcos handled their Twitter accounts. Rogers and Bell have shut down their Twitter accounts because consumers were using this application to talk almost exclusively about how bad these companies are. Obviously, when they had Twitter accounts they have no icon button on their web sites, but let’s not flog a dead horse. Bell never really used the Twitter account, garnering only 341 followers and a meager 25 updates. Rogers closed one of its Twitter accounts, Rogers Buzz, because the company is basically rethinking its overall social media plan. A bad social media plan, coupled with a recent internal horseplay disaster, has resulted in mass firings of their tech team. Have a look at the number of job postings Rogers have online for social media positions. The last two have Twitter accounts, but again, no icons on their web sites directing readers to this application. And, they continue to use their Twitter accounts to convey purely promotional tweets, numbing their intended audiences with their repetitive messages.

Next, we looked at Facebook accounts. Virgin, Telus and Fido have okay Facebook accounts. These three are promoting awareness of social issues, not just pummeling their audience with messages about their products and services. Bell and Rogers’ Facebook use is a PR disaster. Exponentially more wall posts and sites are loud vehicles for consumer anger about Bell and Rogers service and false promises. No one is touting the virtues of these two giants.

Aside from faulty Facebook and Twitter application, we found other perplexing lapses in basic Social Media good practice. “Search Engine Optimization” In any social media exercise, the game is getting the search engines to love your content and send it to first-page status. For this to happen, the company web site must be registered with search engines. Again, this is Social Marketing 101. We found only Bell Canada had done the technical job correctly. So why is this a big deal? According to Internet World Stats, 84 percent of Canadians use the Internet (the highest Internet usage per capita in the world). These web users perform more than 85 million searches a day. If your web site is not registered with the search engines, these consumer searchers will not easily find your site.

Here’s another blunder. The entire idea of social media is to share content about your interests and those of others. All of these companies failed to do this on their web sites. Not one of these sites included RSS buttons on their fancy web sites. Including a RSS button is Social Media 101. Even my grandmother has one on her blog. Also, none of them had share buttons, thus starving and isolating the site from users, who, in a knee-jerk fashion, are happy to pass your information and content on to the social media stratosphere. Instead of helping to build more followers for these companies’ content, users find a dead end on these sites.

The other basics you would implement as part of a social media strategy include an External blog. None had one.

They didn’t use news distribution sites. Digg, Mixx, Reddit, Newsvine are all free but were not resourced by the big five. Social media book marking advantages also went unheeded by the telcos. Bell had a few bookmarks in Yahoo about 1,300 links of more bad news about Bell Customers.

The truly unbelievable aspect of all this is they meant to get in the social marketing game. Much of the social marketing paraphernalia are there. It’s obvious they have spent millions on research reports, studies, consultants and staff, who have, for the most part, failed.

For those readers interested in delving deeper into this quagmire of miscues and bad social media management, I invite you to have a look at the statistics and analysis we have provided to back up our observations and which are available in this article.

In upcoming articles we will take our lens to the social media gaffes of newspapers, government, banks, retailers, restaurants, advertising agencies and SEO consultants.

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Article Tags:
canada, facebook, canada social media, twitter, canada social media news, website, bell canada, telus, mobile phone

Social Media ROI: Socialnomics

Staff — Thu, 20 Jan 2011 11:58:18 +0000

Social Media ROI: Socialnomics is by Socialnomics author Erik Qualman. This video showcases several Social Media ROI examples along with other effective Social Media Strategies. Music is by Bob Sinclair (“Tennessee”)

www.socialmediapathways.com Drive customers and fans to your business, celebrity or endeavour with The Holy Trinity of Social Media Marketing. How to use Facebook Fan Pages, Twitter, and Your Blog to create maximum internet present for your website. Get more details on how you can use The Holy Trinity of Social Media Marketing at Social Media Pathways.
Video Rating: 4 / 5

Q&A: What’s the best “social media” conference around for marketing/issues?

Staff — Thu, 30 Dec 2010 23:12:21 +0000

Question by Robin K: What’s the best “social media” conference around for marketing/issues?

Best answer:

Answer by torresmichelle82
Social Media Conference Starts: Wednesday January 27, 2010 at 8:00am Ends: Friday January 29, 2010 at 5:00pm Event Type: Tradeshow/Convention Region: Miami/Fort Lauderdale Area. The event is the largest B2B conference on Social Media for fortune 1000 companies looking to learn and share various Strategies.

Add your own answer in the comments!

Role Of Social-Media Marketing In Search-Engine-Optimization!

Staff — Thu, 29 Jul 2010 03:25:41 +0000

Since we have entered into the digital world, the electronic advertising has gained a magnificent attention of the businesses. Now people don’t want to waste their precious time in wandering into the market streets and shops to get the required product or services rather they sit in front of the computer screen and with few clicks, they get their requirement done within no time.

A single word in a search-engine, explores a variety of websites where we can select over a core interest and can reach easily to our requirements. It is higly observed that, only sites on the first or the second search-engine page can get the luck to be viewed by the searchers and in a result can make some revenue by the end.

Now, the problem is raised that, “how to get on the first page of the search-engines”?

Here comes the roll of Social-Media marketing. Yes, they have come up with certain strategies and techniques to over-come the problem of business owners. They use techniques like text link building, banner advertising, contextual linking and many others used in SEO to optimize the site for the search engines.

Google.com is a search engine that crawls the websites with a peculiar algorithm and rank them according to their contents, back links, layout and some other factors. Alexa, can be reduced in a similar way that is also counted as a major factor involved in website’s values. So, the social media has played a significant roll in promoting websites and providing businesses with a better ROI.

Twitter Marketing For Dummies

Staff — Thu, 29 Jul 2010 03:23:02 +0000

ISBN13: 9780470561720
Condition: New
Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product Description
An introductory guide to effectively using Twitter to grow your business! The field of social media marketing is exciting, cutting-edge, and…open to almost anything! Twitter’s style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social … More >>

Twitter Marketing For Dummies

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Staff — Tue, 27 Apr 2010 14:35:41 +0000

Thought this was helpful

Product Description
The Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you’ll learn how to: Increase your company and brand … More >>

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Social Media App Development

Staff — Tue, 27 Apr 2010 14:29:07 +0000

Since the era of social media has start internet marketing is being dominated by & still benefiting their business by associating their products with social media applications. Social Media Application is the great tool to connect social media applications. Many Companies or Marketers successfully implements many campaigns with your potential customer.

Not to long social media seem new & different but as a time passes social media change the situation from push to pull which makes a great impact on marketing strategies; companies seek their ways to connect & engage with potential & future potential customers because of its social media applications.

Now a day’s social media branding included as the key element in marketing campaigns and having a social media app attached to your brand gives your product worth. As social media use in marketing the value and importance of social media applications is increasing all the time. Thousands of applications are being developed so it is important for companies to make a full use of features offered by social media. Application provides an effective promotional platform to business which can be used to increase your product sales and increase your potential customers.

There are many social media with millions of users and they accommodate every type of businesses. So for establish a strong base of business in the market which can be easily achieved through social networking applications. The success of these Apps depends upon choosing the correct technologies and programming languages & 1 Social Media Agency is the leading social media agency which renders you services in social media application development according to your need & wants.

Help! Professional Name For A Social Media Marketing Company?

Staff — Wed, 17 Feb 2010 04:30:45 +0000

A friend and I are sitting here trying to come up with a catchy and professional name for her Social Media Marketing Consulting business and we are coming up completely empty handed…major creativity block….
Any ideas?

What’s The Best “social Media” Conference Around For Marketing/issues?

Staff — Mon, 15 Feb 2010 10:31:08 +0000

Social Media Conference Starts: Wednesday January 27, 2010 at 8:00am Ends: Friday January 29, 2010 at 5:00pm Event Type: Tradeshow/Convention Region: Miami/Fort Lauderdale Area. The event is the largest B2B conference on Social Media for fortune 1000 companies looking to learn and share various Strategies.

What Resources Do You Use For Social Media Marketing?

Staff — Fri, 12 Feb 2010 16:34:08 +0000

Any place where you can create and distribute your own content is what I consider a “resource.”
I use a website as my #1 resource.
Twitter and FaceBook are my resources for connecting with people in my target market.
The content I create at my website, articles I write at Squidoo and EzineArticles are my resources for creating content targeted to potential customers.
I then attract people from my target market to my content. When people find my content valuable they tend to follow my recommendations to my monetization (Money making model).
I also use Digg to bookmark my articles and also others’ content that my audience will find valuable.
Hope this helps!

How Can I Incorporate Social Media Into My Small Business Marketing Effort?

Staff — Sun, 24 Jan 2010 20:12:07 +0000

What are some ways to use Facebook, Twitter and other social media sites to spread the word about my business?

Social Media Marketing – Explain?

Staff — Tue, 19 Jan 2010 22:39:55 +0000

I want to know about the Social media marketing.
How can we do that ?
what are the procedure is there ?
how to do?
What is this ?
is it related to SEO?
If its related mean how?

Where Should I Look For Market Size Information On Social Media/ugc/ Web 2.0 Or Do You Have Any?

Staff — Mon, 18 Jan 2010 10:31:23 +0000

If you are looking for sites that can help you with social media marketing then check out the likes of:
www.viperchill.com
www.pronetadvertising.com
www.sphinn.com
If you are just looking for traffic and member figures check out the likes of:
www.alexa.com
www.comscore.com
www.compete.com
www.techcrunch.com
Hope that helps
Cheers,
Glen

How Does Social Media Marketing Effect Disaplines Of Marketing (e.g. Pr, Advertisment And Consumer Behaviour)?

Staff — Sun, 17 Jan 2010 10:35:44 +0000

Web 2.0 is all about conversation and collaboration and this is where SMM comes in. The consumers and customers are as strongly placed to make buying decisions as much as the sellers. This translates into more options for both buyers and sellers. SMM has given rise to a conversation and the consumers are waking up to it big time. There is a lot of scope for creative marketing of products and services and an opportunity for the really creative brains to unleash their full potential. It is, however, sad to see that the sellers are not taking it as seriously as the buyers.

I Want To Promote My Site With Some Social Networks Links. Who Offers The Service Of Social Media Marketing?

Staff — Wed, 13 Jan 2010 10:47:11 +0000

Using social media marketing is a very great way now to promote your site.
Facebook, Myspace, Twitter and YouTube are some of the social media network that can be very helpful for your business.