Social Media Marketing» Media

Why do media conservatives (?) like Levin and Malkin believe the “Web 2.0″ nonsense replaces pro reporting?

Staff — Fri, 13 May 2011 00:04:40 +0000

Question by me: Why do media conservatives (?) like Levin and Malkin believe the “Web 2.0″ nonsense replaces pro reporting?
It’s absolute garbage. The professional reporters and journalists are certainly biased towards the liberal side, but to believe that the utopian “Web 2.0″ and Internet garbage replaces on-site reporting and journalism is nonsense. I’ve also heard nonsense like that the newspapers are going broke when in fact they’re going on-line. Their economic situation’s worsening, but it’s not anywhere near bankruptcy or anything like that. What gives?

Best answer:

Answer by Dead Marxist
Hmm, thats a new one for me

I will have to research this more…

Add your own answer in the comments!

Social Media Addiction Rap

Staff — Fri, 11 Mar 2011 15:50:18 +0000

Another new media rap from Chuck at Pop Labs. This time he raps about social media tools like Myspace, Twitter and Virb. lyrics: I surf the web, I used to watch TV now I’m logged into Joost, it’s commercial free lets see where I want to go and who I want to know connecting people with people with web 2.0 I don’t use email unless I’m at my job want the next post, I subscribe to the blog I’m easy to find I’m always online social networking sites, I think I have nine I use myspace to promote my music I get friends and album sales that’s how I do it but tell me have you heard about the new word something like myspace but they call it virb always something new, I’m a start creatin I’ll make a brand new facebook application uploading pictures and mp3′s update my profile and hit ctrl D can’t stop what I started, it’s getting ridiculous social book mark it, add it del.icio.us some can’t take it but I just can’t quit go to Imeem and listen to my playlist watching videos on my You Tube channel clickin so much, my mouse smoking like a candle I’m online for hours, addicted to the power 10 tabs open on a firefox browser I must be going crazy cause I can’t get enough I guess I’m addicted to social media

Canada’s Top 5 Telecom Companies Social Media Report

Staff — Thu, 24 Feb 2011 19:44:23 +0000

Canada’s Top 5 Telecom Companies Social Media Report

Canada’s Top 5 Telecom Companies Social Media Report

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Home Page > Marketing > Social Marketing > Canada’s Top 5 Telecom Companies Social Media Report

Canada’s Top 5 Telecom Companies Social Media Report

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Posted: Nov 04, 2010 |Comments: 0
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But first, let’s define our terms and provide some background. For those non technical readers, Twitter and Facebook are Internet-based applications that have set the stage for the stampede of companies seeking marketing success with this new fangled advertising medium called social media marketing.

How big is use of social media as an advertising medium? Analysts predict that by 2013 the US alone will spend billion on this juggernaut-advertising vehicle. Out of this social media fury emerge the SEO consultants, architects of disappointment for corporate social media campaigns. They are increasingly guiding their victim clients to adopt Facebook and Twitter, but not helping them implement these applications properly.

Classic victims of the SEO snake oil consultants appear to be Canada’s five mobile service giants Bell Canada, Rogers, Virgin Mobility, Telus and Fido. Or the Corporate look the other way issue. Others are doing this Social Media Marketing, so we need it. “HIRE someone to deal with this“.

Our techno crew had a field day investigating and analyzing the Canadian Telecom pratfalls in adapting Facebook and Twitter for their social media outreach. Our long-suffering word nerd has tried to put this into English for the non-tech crowd. The following is a synopsis of our research on the big five, mixing English with accessible tech talk. Unlike SEO consultants, we want you to understand what we are saying.

The findings we share here are more than surprising to us. It’s important to appreciate that these intertwined telcos are the ones providing networks and Internet connections that platform social media applications in Canada. You would think they would be experts in wielding the social media sword. Shockingly, that is far from the case.

One of the basic rules of good Social Media practice is to make sure you have icons on your web site that let readers jump from your site to Facebook and Twitter and other social media applications.

Virgin got a passing grade because its site had Twitter, Facebook and YouTube icons on each page. At least Virgin understands that such effort shows current and potential customers that this company is in the social media game. The rest of the telcos did not have a single social media icon on their sites, leaving consumers to find their own path to Facebook and Twitter. A sucker punch if I ever saw one. Left to find their own way, to these applications what do consumers find? Almost nothing but complaints about the telecom companies, making them easy targets for the torrent of rabid protests about their unsatisfactory service and poor business practices. My imagination is limited in helping me understanding this reverse marketing technique.

Let’s look now at how these telcos handled their Twitter accounts. Rogers and Bell have shut down their Twitter accounts because consumers were using this application to talk almost exclusively about how bad these companies are. Obviously, when they had Twitter accounts they have no icon button on their web sites, but let’s not flog a dead horse. Bell never really used the Twitter account, garnering only 341 followers and a meager 25 updates. Rogers closed one of its Twitter accounts, Rogers Buzz, because the company is basically rethinking its overall social media plan. A bad social media plan, coupled with a recent internal horseplay disaster, has resulted in mass firings of their tech team. Have a look at the number of job postings Rogers have online for social media positions. The last two have Twitter accounts, but again, no icons on their web sites directing readers to this application. And, they continue to use their Twitter accounts to convey purely promotional tweets, numbing their intended audiences with their repetitive messages.

Next, we looked at Facebook accounts. Virgin, Telus and Fido have okay Facebook accounts. These three are promoting awareness of social issues, not just pummeling their audience with messages about their products and services. Bell and Rogers’ Facebook use is a PR disaster. Exponentially more wall posts and sites are loud vehicles for consumer anger about Bell and Rogers service and false promises. No one is touting the virtues of these two giants.

Aside from faulty Facebook and Twitter application, we found other perplexing lapses in basic Social Media good practice. “Search Engine Optimization” In any social media exercise, the game is getting the search engines to love your content and send it to first-page status. For this to happen, the company web site must be registered with search engines. Again, this is Social Marketing 101. We found only Bell Canada had done the technical job correctly. So why is this a big deal? According to Internet World Stats, 84 percent of Canadians use the Internet (the highest Internet usage per capita in the world). These web users perform more than 85 million searches a day. If your web site is not registered with the search engines, these consumer searchers will not easily find your site.

Here’s another blunder. The entire idea of social media is to share content about your interests and those of others. All of these companies failed to do this on their web sites. Not one of these sites included RSS buttons on their fancy web sites. Including a RSS button is Social Media 101. Even my grandmother has one on her blog. Also, none of them had share buttons, thus starving and isolating the site from users, who, in a knee-jerk fashion, are happy to pass your information and content on to the social media stratosphere. Instead of helping to build more followers for these companies’ content, users find a dead end on these sites.

The other basics you would implement as part of a social media strategy include an External blog. None had one.

They didn’t use news distribution sites. Digg, Mixx, Reddit, Newsvine are all free but were not resourced by the big five. Social media book marking advantages also went unheeded by the telcos. Bell had a few bookmarks in Yahoo about 1,300 links of more bad news about Bell Customers.

The truly unbelievable aspect of all this is they meant to get in the social marketing game. Much of the social marketing paraphernalia are there. It’s obvious they have spent millions on research reports, studies, consultants and staff, who have, for the most part, failed.

For those readers interested in delving deeper into this quagmire of miscues and bad social media management, I invite you to have a look at the statistics and analysis we have provided to back up our observations and which are available in this article.

In upcoming articles we will take our lens to the social media gaffes of newspapers, government, banks, retailers, restaurants, advertising agencies and SEO consultants.

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I assume that if you have a web site you have arrived at this article for some social media yoga or meditation.

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Can Social Media Marketing replace Search Engine Marketing as a viable way for companies to market online?

Staff — Fri, 11 Feb 2011 15:35:25 +0000

Question by Ebay Powerseller: Can Social Media Marketing replace Search Engine Marketing as a viable way for companies to market online?
I “Stumbled Upon” www.FtheBigThree.com which does a good job of showing the opportunities that could be available for marketers in the “Social Media” category. Not completely sold yet on it but kinda warming up to it. I guess I’ll have to start learning SMM to go along with my SEM and SEO. So, many abbreviations….so little time.

Best answer:

Answer by imisidro
NO — they can work hand in hand, but social media marketing cannot replace search engine marketing

Search engine’s usage is far way more than social media use. Plus traffic from search engines are more sustainable and longer term, while social media traffic is more sporadic.

If you get a top placement for a keyword in Google, for example, you can expect that to continuously give you traffic until someone else topples you from the top spot — and that is not always easy to do unless you made a huge mistake or the search engines changed their algorithm.

You can get a huge burst of traffic from social media sites such as Digg — only if your link is in the homepage. Once your link is pushed to the archives, traffic dries up.

Social media sites depend on the FRESHNESS of the information, while search engine sites depend on the RELEVANCE of the site to the search query and that gives an edge to older pages

For a savvy marketer, he/she needs to utilize and maximize both venues to get the most traffic. The two should work hand in hand, and not one over the other.

Add your own answer in the comments!

Did You Know: Social Media Video

Staff — Wed, 02 Feb 2011 00:37:37 +0000

Social media has changed so much of our daily routines and will continue to do so as more people embrace it. Statistics on social media are getting creepier by the days as we go about our daily lives. Here is a video that I found on Break, substantiating what I have mentioned above. Enjoy the video! Follow me on Twitter – twitter.com
Video Rating: 0 / 5

How could social media (eg. facebook, myspace, twitter) be used to make a positive difference?

Staff — Mon, 24 Jan 2011 05:11:53 +0000

Question by @bbytriniborn: How could social media (eg. facebook, myspace, twitter) be used to make a positive difference?
I need to write an essay on the topic of “Social Media” but i need some help in completely understanding in detail the positves of these social mediums. If anyone can help me or provide infomation i would be grateful

Best answer:

Answer by へび
Umm.. Give out messages of hope?

OMG I HAVE TO WRITE AN ESSAY ON THIS TOO.

What do you think? Answer below!

What is Social Media?

Staff — Sun, 23 Jan 2011 00:48:21 +0000

chris.pirillo.com – Blake Cahill recently interviewed me, and I thought you might find my answers somewhat interesting. If you wanna know what I care about most, let me lay it on the line… and please post a video response with your own take on Social Media.
Video Rating: 4 / 5

Social Media Revolution 2010

Staff — Sat, 22 Jan 2011 20:42:56 +0000

At Social Media Energy, we have a five-step process to develop your social media presence. Its not just about having a Facebook fan page or twitter account, but about having a voice within these social media outlets and maintaining a sense of purpose. Its not enough to just do it anymore, but doing it strategically and with reason. This is a fluid process that takes time and energy and is continuously evolving. Devoting proper resources to social media is essential today, let us help. Listen What are people currently saying about your company or brand? Is it what you want them to be saying? What kind of image do you have in the eyes of the consumer? Socialize – Collaborate with our Social Media Professionals to introduce or change your presence on Facebook, twitter, and YouTube. Respond to what people are saying about you. Find that sense of purpose and create a voice for your company that is both relevant to business goals and strategic in action. Reach Getting closer to the consumer shows your company is human and within reach for your audience. Maintaining this relationship shows your company or brand has experience and will create a community following. Change – Adapt. Be proactive in organizational transformation. Voice your business processes. Measure How is social media affecting ROI? In what areas do you need to step up or modify? Then, start all over and keep listening. Contact us TODAY: www.SocialMediaEnergy.com
Video Rating: 4 / 5

Rogers Media All-Thumbs in Spamming “The Canadian Social Media Report”

Staff — Fri, 21 Jan 2011 12:17:10 +0000

Rogers Media All-Thumbs in Spamming “The Canadian Social Media Report”

Rogers Media All-Thumbs in Spamming “The Canadian Social Media Report”

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Home Page > Internet > Blogging > Rogers Media All-Thumbs in Spamming “The Canadian Social Media Report”

Rogers Media All-Thumbs in Spamming “The Canadian Social Media Report”

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Posted: Nov 09, 2010 |Comments: 0
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Our team and followers of our series on Social Media, a review of social media marketing competency among select Canadian industries, are disappointed to learn Rogers Mobile Group has spammed The Social Media Report.

Our ongoing series has garnered thousands of reviews and opinions from our growing pool of followers, everyone from general interest audiences, social media professionals to the cited top teclo tech teams, Rogers included.

The Rogers team has distinguished itself again, once more demonstrating their incomplete understanding of social media fundamentals. As well, their spamming activities disrespect the basic principles of social media as a vehicle for the free exchange of ideas and opinions.

Here’s what happened.

Here’s the initial Rogers post to our blog, demonstrating lack of understanding social media basics.

Hi,
This is Chris from Rogers’ social media team. I came across your report and had some information to share about Rogers’ social media presence. To set the record straight, we’ve been actively engaging with our customers in social media channels for some time now. Some examples of the work we’re doing in social media:
We have an exceptionally successful blog, called RedBoard http://redboard.rogers.com/, to which we have been posting regularly since earlier this year.
We recently launched RedBoard Biz http://redboardbiz.rogers.com/ for our small and medium sized business customers.
We manage several Facebook pages, including the popular Rogers Canada page http://www.facebook.com/rogerscanada.
Our team is also very active on Twitter . We can be found @RogersHelps to learn from our customers and help where we can, @RogersBuzz sharing information about news, special offers, and updates, and at our own individual Twitter accounts – mine is @Rogers_Chris.
We also have YouTube channels http://www.youtube.com/rogerscommsinc and http://www.youtube.com/rogerscanada.
Recently, we launched our Community Forums, in English http://communityforums.rogers.com/t5/community/categorypage/category-id/EnglishCommunity?profile.language=en and French http://communityforums.rogers.com/t5/community/categorypage/category-id/FrenchCommunity?profile.language=fr, where we’re dealing with our customers technical issues.

If you’re interested in learning more about how Rogers is engaging online in order to learn from and better serve our customers, don’t hesitate to contact me.

I looked at some of Rogers posts on the sites they suggested, and using the exact title from their posts, searched in Google to see the results. Keywords that would be suggested by analytics are not used, Canada, Rogers Mobile, etc, etc, etc. Instead, Rogers chose stealth titles to mislead users to their content, a.k.a. spamming.

Next, there was another breach discovered. What followed was Rogers posting their above-quoted message onto some of our posts as comments. They did this as a means to generate traffic and promote their own corporate merchandise. Comments are that, I would have assumed any professional organization would have started with please contact us to discuss your opinions. No they Rogers just marched along across our social media network posting this spammo-mercial

Here’s a word of warning about spamming methods. There are ads or links on your profile pages, blogs, forums or guest books. Beware of innocent looking blog comments such as “Great post. Keep up the good work.” The commenter is only looking for the link back to his site, which most blogs (including ours) do provide.

Here is what I sent back to Rogers on behalf of the Social Media Report

Chris:
Thank you for your comments of directives to other sites maintained by Rogers.
In developing the series of articles we set a criteria from which to evaluate each site and or sites.
For a month we tracked each Telco Company, followed traffic, demographics, complaints, links, sites etc. This was not the work of those without knowledge.
The point which many on our other 860 Blogs and Social Network found was the following, which we did not post about Rogers.
I will share with you.
1. Complaints about Rogers; the largest amount of traffic in postings and the net overall. If you use link: or site: or other triggers in search engines you will determine our findings accurate.
2. Content was about specials and not a lot of fresh product news. Tell me why I should consider Rogers, not the same old news as your competition. Better product news great search engine placement.
3. Basic web rules missed, your blog using WordPress Red Rogers is not verified with the three search engines. Overall structure of the blog is not highly developed for search engines.
4. Twitter and Facebook are only doorways into Social Media with a larger design your companies impact would out way your competition. Social Media as you are well aware has layers of applications not just Facebook and Twitter.
5. Site Traffic very low compared to your competition. Your customers are leaving your sites and head back to Google to search for Internet or cell service again. Mostly from Ontario and Toronto due to Population.
6. Your home site or Portal was not driving customer traffic or connecting customers with your social media sites. When we did find a link Errors using different web browsers. We tested 6 different web browsers.
7. 31 % of Virgin Mobile daily traffic is directly related to their web site placement of links to social media applications. Rogers traffic unable to measure.
8. The Forums do not self-sense the language of the visitor. No Search engine or Meta tags.

I hope this clears up the fact that this was not the work of a social Blogger.
While Social Media may be considered new in Canada, we are not new in social media.

Social Media is a marketing forum deserving and requiring respect. That the Net is full of spammers is not news to anyone. As well, Rogers’ unusual business practices are not news to anyone either.

However, it is disturbing to learn that Rogers, a leading Canadian corporation, embraces this particular kind of unwholesome business practice. While I’m not so concerned about their commenting on our posts using search engine catch phrases, I am annoyed that they use unethical social media practices to drive traffic to benefit their interests, albeit in an all-thumbs way.

I guess Rogers will incorporate this latest incident into their company’s general “let them howl” customer service and public relations policy. They’re on the right track, then. There will be howls.

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The entry into Social Media Marketing is like all other forms of Web Technology that is new. What are they talking about, speak English, it costs how much?

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Social Media ROI: Socialnomics

Staff — Thu, 20 Jan 2011 11:58:18 +0000

Social Media ROI: Socialnomics is by Socialnomics author Erik Qualman. This video showcases several Social Media ROI examples along with other effective Social Media Strategies. Music is by Bob Sinclair (“Tennessee”)

www.socialmediapathways.com Drive customers and fans to your business, celebrity or endeavour with The Holy Trinity of Social Media Marketing. How to use Facebook Fan Pages, Twitter, and Your Blog to create maximum internet present for your website. Get more details on how you can use The Holy Trinity of Social Media Marketing at Social Media Pathways.
Video Rating: 4 / 5

Social Media Rancho Cordova CA : Successful Thinkers Meetup

Staff — Mon, 17 Jan 2011 05:41:21 +0000

Video from our last meetup at Udupi , Indian Restaurant & Vintners Cellars from Rancho Cordova CA. It was part of the Successful Thinkers group which specializes in social media from Sacramento CA.Please join the group at : www.facebook.com
Video Rating: 5 / 5

TEDxCalgary – Michael Drew – Pendulum. Michael Drew takes us into the world of 40-year cycles in our society, and the implications of “quantum media” for the way in which we’ll need to think about leadership in the current cycle. Social Media Revolution video reproduced with the permission of Eric Qualman. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Video Rating: 4 / 5

Social Media in Plain English

Staff — Fri, 14 Jan 2011 11:00:39 +0000

commoncraft.com A simple story that illustrates the forces shaping social media. This video comes in an unbranded “presentation quality” version that can be licensed for use in the workplace. http
Video Rating: 4 / 5

With the new year, Texas schools have a new policy for how teachers interact with students on social media.

Facebook Application Development In Social Media Marketing:

Staff — Sun, 09 Jan 2011 23:11:21 +0000

Facebook Application Development In Social Media Marketing:

Facebook Application Development In Social Media Marketing:

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Home Page > Computers > Programming > Facebook Application Development In Social Media Marketing:

Facebook Application Development In Social Media Marketing:

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Posted: Mar 26, 2010 |Comments: 0
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It is actually the 3 million dollar question, isn’t it, “Does social media pay?” And beyond that: “Do Facebook applications pay off?”Since most of the brands join the bandwagon of Facebook application for business promotion with an erroneous impression that people are bound to listen to their marketing pitches. The naked truth is that people are damned tired of listening to such stuffs. Customers are tired of being marketed to. They are seeking for solid relationship that will lift them up, make them make better and informed decision.

Facebook, social media marketing seems to be inextricably linked with each other in the business world! This first in the series is a successful Facebook application, its tools, and usage, both in a purely social sense or marketing context. The world is about to be flutter over by Facebook application, it has emerged as the darling of social media and all of the world wide web based products or services. There are countless of Facebook applications and tools are available for beginner and expert, alike. Or should I say “newbie” and “guru”? More interestingly, I would rather mention that the crowd of social media is more profound of the word “guru” very well. No doubt Facebook is an undeniable hit in social media platform that has yet to reach its full potential. The number of applications, tools, websites, articles, blogs, marketing strategies, and advertising opportunities centered around and focused on this latest phenomenon are absolutely mind-boggling.

Remarkably, for all of the alternative tools and applications available, Facebook offers an impressive array of features without ever leaving the nest. Facebook has taken the Internet by storm and turning social media into darling of the Internet and social media marketing moreover like the new brass ring everyone is reaching for. Social media, for all its recent press and attention is still something of a conundrum or paradox even to the niche. While many believe there is wealth in social media and particularly in Facebook applications.

The Brains tech is involve in Facebook application development with a wide experience from development to market and get the targeted result of Facebook application development. So the brains tech. (http://www.brainstech.com) knows the importance very well of theFacebook Application Development in social media marketing.

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The Brains tech is involve in Facebook application development with a wide experience from development to market and get the targeted result of Facebook application development. So the brains tech. (http://www.brainstech.com) knows the importance very well of the Facebook application development in social media marketing.

www.brainstech.com

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Which category of iphone applications among GPS tracking, business and lifestyle apps you find most value defining?

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Hire iPhone Application Developer at affordable cost

We, Social Tornado are developing innovative and high-quality iPhone Applications. We have proven experience for all type of applications. If you are searching for a paramount iPhone Applications Development Company, then Social Tornado is here for you! We are a leading iPhone Application Development Company located in Ahmadabad, India provides every iPhone application development services all over the world at affordable cost.

By:
jacobl

Computers>
Programmingl
Jan 08, 2011

A Radical Trend: SciVerse Gadget Programming and Same Origin Policy

Why is same origin policy relevant to SciVerse gadgets or OpenSocial gadgets programming? The main reason is that gadgets are essentially IFRAMEs running on a page. The use of IFRAMEs is another way to bypass the same origin policy and include a third party domain to embed scripts in a page. Many gadgets intend to mashup code from different domains. The trend in Web2.0 to mashup data from different sources in a gadget within an opensocial container is a radical break with the origins of same ori

By:
sciversedevl

Computers>
Programmingl
Jan 07, 2011

Will PHP Remain the Preferred Web Development Tool?

PHP technology has been around for at least a dozen of years. Since its inception, PHP has been steadily gaining momentum as a “defacto” platform for open-source web development. Lately, however, a host of new web development tools like Ruby on Rails came on the market, which raised questions whether PHP will remain viable as a web development tool. I believe PHP will not only remain, but continue evolving as the preferred platform for years to come.

By:
Michael Dorfl