Canada’s Top 5 Telecom Companies Social Media Report

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Home Page > Marketing > Social Marketing > Canada’s Top 5 Telecom Companies Social Media Report

Canada’s Top 5 Telecom Companies Social Media Report

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Posted: Nov 04, 2010 |Comments: 0
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But first, let’s define our terms and provide some background.  For those non technical readers, Twitter and Facebook are Internet-based applications that have set the stage for the stampede of companies seeking marketing success with this new fangled advertising medium called social media marketing.

How big is use of social media as an advertising medium? Analysts predict that by 2013 the US alone will spend billion on this juggernaut-advertising vehicle. Out of this social media fury emerge the SEO consultants, architects of disappointment for corporate social media campaigns.  They are increasingly guiding their victim clients to adopt Facebook and Twitter, but not helping them implement these applications properly.

Classic victims of the SEO snake oil consultants appear to be Canada’s five mobile service giants Bell Canada, Rogers, Virgin Mobility, Telus and Fido. Or the Corporate look the other way issue. Others are doing this Social Media Marketing, so we need it. “HIRE someone to deal with this“.

Our techno crew had a field day investigating and analyzing the Canadian Telecom pratfalls in adapting Facebook and Twitter for their social media outreach.   Our long-suffering word nerd has tried to put this into English for the non-tech crowd.  The following is a synopsis of our research on the big five, mixing English with accessible tech talk.  Unlike SEO consultants, we want you to understand what we are saying.

The findings we share here are more than surprising to us.  It’s important to appreciate that these intertwined telcos are the ones providing networks and Internet connections that platform social media applications in Canada. You would think they would be experts in wielding the social media sword.  Shockingly, that is far from the case.

One of the basic rules of good Social Media practice is to make sure you have icons on your web site that let readers jump from your site to Facebook and Twitter and other social media applications.

Virgin got a passing grade because its site had Twitter, Facebook and YouTube icons on each page.  At least Virgin understands that such effort shows current and potential customers that this company is in the social media game.  The rest of the telcos did not have a single social media icon on their sites, leaving consumers to find their own path to Facebook and Twitter.  A sucker punch if I ever saw one.  Left to find their own way, to these applications what do consumers find?  Almost nothing but complaints about the telecom companies, making them easy targets for the torrent of rabid protests about their unsatisfactory service and poor business practices.   My imagination is limited in helping me understanding this reverse marketing technique.

Let’s look now at how these telcos handled their Twitter accounts.   Rogers and Bell have shut down their Twitter accounts because consumers were using this application to talk almost exclusively about how bad these companies are.  Obviously, when they had Twitter accounts they have no icon button on their web sites, but let’s not flog a dead horse.   Bell never really used the Twitter account, garnering only 341 followers and a meager 25 updates.   Rogers closed one of its Twitter accounts, Rogers Buzz, because the company is basically rethinking its overall social media plan.  A bad social media plan, coupled with a recent internal horseplay disaster, has resulted in mass firings of their tech team.  Have a look at the number of job postings Rogers have online for social media positions.  The last two have Twitter accounts, but again, no icons on their web sites directing readers to this application.  And, they continue to use their Twitter accounts to convey purely promotional tweets, numbing their intended audiences with their repetitive messages.

Next, we looked at Facebook accounts.  Virgin, Telus and Fido have okay Facebook accounts. These three are promoting awareness of social issues, not just pummeling their audience with messages about their products and services. Bell and Rogers’ Facebook use is a PR disaster. Exponentially more wall posts and sites are loud vehicles for consumer anger about Bell and Rogers service and false promises.  No one is touting the virtues of these two giants.

Aside from faulty Facebook and Twitter application, we found other perplexing lapses in basic Social Media good practice. “Search Engine Optimization” In any social media exercise, the game is getting the search engines to love your content and send it to first-page status.   For this to happen, the company web site must be registered with search engines.  Again, this is Social Marketing 101.  We found only Bell Canada had done the technical job correctly. So why is this a big deal? According to Internet World Stats, 84 percent of Canadians use the Internet (the highest Internet usage per capita in the world). These web users perform more than 85 million searches a day.  If your web site is not registered with the search engines, these consumer searchers will not easily find your site.

Here’s another blunder.  The entire idea of social media is to share content about your interests and those of others. All of these companies failed to do this on their web sites. Not one of these sites included RSS buttons on their fancy web sites.  Including a RSS button is Social Media 101. Even my grandmother has one on her blog. Also, none of them had share buttons, thus starving and isolating the site from users, who, in a knee-jerk fashion, are happy to pass your information and content on to the social media stratosphere.  Instead of helping to build more followers for these companies’ content, users find a dead end on these sites.

The other basics you would implement as part of a social media strategy include an External blog.  None had one.

They didn’t use news distribution sites.  Digg, Mixx, Reddit, Newsvine are all free but were not resourced by the big five.  Social media book marking advantages also went unheeded by the telcos. Bell had a few bookmarks in Yahoo about 1,300 links of more bad news about Bell Customers.

The truly unbelievable aspect of all this is they meant to get in the social marketing game.  Much of the social marketing paraphernalia are there.  It’s obvious they have spent millions on research reports, studies, consultants and staff, who have, for the most part, failed.

For those readers interested in delving deeper into this quagmire of miscues and bad social media management, I invite you to have a look at the statistics and analysis we have provided to back up our observations and which are available in this article.

In upcoming articles we will take our lens to the social media gaffes of newspapers, government, banks, retailers, restaurants, advertising agencies and SEO consultants.

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Home Page > Computers > Programming > Facebook Applications – Are You Promoting Your Business?

Facebook Applications – Are You Promoting Your Business?

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Posted: Dec 21, 2009 |Comments: 0
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It is a well known fact that any type of business cannot survive amongst the competitive market without promoting itself. Banner advertisements, television commercials, flyers and brochures all are a part of the traditional promotional campaign. Today however these traditional advertisement methods are no longer effective. This is the age of social media marketing, where promotion of products, services and businesses is done on social networks like Facebook.

Facebook is the leading social network with the largest user base in the world. The platform equips a marketer with extensive features which help in increasing brand awareness and in promoting business. One of the most successful and effective method of promoting your business is Facebook Applications.

Facebook Applications – What do they offer?

Facebook Applications are a sound way of reaching out to millions of probable customers and increasing your clientele. Engaging and custom Facebook applications draw a lot of user attention and can be effectively used to target your niche related audience. Facebook apps have a viral effect which further helps in enhancing your company’s image and reputation.

Applications for Facebook are being developed by professional Facebook app developers who cover a wide domain. A Facebook application can be anything from a game to a quiz, form news feed generator to a trivia! As long as your app is original and unique in idea, your business will benefit from it.

Research has shown that Facebook apps actually help companies in growing their business, establishing their online presence and extending their customer base. Facebook applications prove to be a vital resource for businesses. No matter big or small, a Facebook application can boost your business and increase your sales. If your company still does not has a Facebook app attached to its name, you are surely missing the big trick.

For more visit: http://www.facebookguru.com

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Social Media Conference Starts: Wednesday January 27, 2010 at 8:00am Ends: Friday January 29, 2010 at 5:00pm Event Type: Tradeshow/Convention Region: Miami/Fort Lauderdale Area. The event is the largest B2B conference on Social Media for fortune 1000 companies looking to learn and share various Strategies.

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Social Media is the new “in” thing in internet marketing and SMO(social media optimization) is fast growing its roots in internet marketing. Social media is the fastest and most effective way of sharing information, promoting products and increasing potential clientele. The main reason for the success of social media or for that regard social networks is that people tend to believe more on “word of mouth” i.e. real time feedback on products and services rather than traditional advertisements. There are literally thousands of social networks all aiming to provide its users a platform to connect, share and socialize with other individuals.

Facebook however goes a step further than this. The multi-oriented platform presents its users with a wide range of features through which they can not only connect and share but also promote their business and run campaigns for their products! Facebook is the leading social network at the moment with a user base of over 350 million! The numbers itself speak for the success and popularity of the social networking giants.

Facebook is loaded with many features which provide social media marketing experts the opportunity of expanding their reach to millions.

Some of these features include:

Facebook Applications: This is the most vital element behind the success of Facebook. Applications on the Facebook platform can do wonders when it comes to monetizing products and establishing brand awareness. Most multi-national organizations get services form professional Facebook application developers who create application for Facebook that are engaging as well as viral. Facebook Fan Pages: Facebook Fan Pages are a great way to build your company’s online presence on Facebook. Interacting with clients, customers and Fans becomes a lot more fun with Facebook Fan Pages! Launching a new product? Starting a new service? Keep your fans updated with all the news. Post videos, pictures or just start a poll. The Facebook Fan Page is rich in features and Facebook Fan Page developers create custom looking and interactive fan pages so that it looks like your single page website!

Facebook Adverts:

Facebook Adverts are another quick and effective way of promoting your campaign and drawing users towards your products. The platform offers advertisement banners that can be optimized from regional targeting to age groups. You can select over a range of demographics so that your ad targets your niche audience better.

Facebook Connect:

Facebook Connect is a feature introduced exclusively for websites. With Facebook Connect integrated on your website you can easily communicate with and take advantage of the Facebook platform. Easy to use, Facebook Connect allows users to login to websites with their Facebook credentials therefore enabling them to share things with their Facebook network and posting news feeds and notifications on to their Facebook profile. Social Media has now become an essential ingredient in all marketing recipes and social networks such as Facebook are providing organizations, online agencies and entrepreneurs with a strong social networking tool.

A single word in a search-engine, explores a variety of websites where we can select over a core interest and can reach easily to our requirements. It is higly observed that, only sites on the first or the second search-engine page can get the luck to be viewed by the searchers and in a result can make some revenue by the end.

Now, the problem is raised that, “how to get on the first page of the search-engines”?

Here comes the roll of Social-Media marketing. Yes, they have come up with certain strategies and techniques to over-come the problem of business owners. They use techniques like text link building, banner advertising, contextual linking and many others used in SEO to optimize the site for the search engines.

Google.com is a search engine that crawls the websites with a peculiar algorithm and rank them according to their contents, back links, layout and some other factors. Alexa, can be reduced in a similar way that is also counted as a major factor involved in website’s values. So, the social media has played a significant roll in promoting websites and providing businesses with a better ROI.

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Product Description
An introductory guide to effectively using Twitter to grow your business! The field of social media marketing is exciting, cutting-edge, and…open to almost anything! Twitter’s style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social … More >>

Twitter Marketing For Dummies

Product Description
The Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you’ll learn how to: Increase your company and brand … More >>

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Facebook however goes a step further than this. The multi-oriented platform presents its users with a wide range of features through which they can not only connect and share but also promote their business and run campaigns for their products! Facebook is the leading social network at the moment with a user base of over 350 million! The numbers itself speak for the success and popularity of the social networking giants.

Facebook is loaded with many features which provide social media marketing experts the opportunity of expanding their reach to millions.

Some of these features include:

Facebook Applications: This is the most vital element behind the success of Facebook. Applications on the Facebook platform can do wonders when it comes to monetizing products and establishing brand awareness. Most multi-national organizations get services form professional Facebook application developers who create application for Facebook that are engaging as well as viral. Facebook Fan Pages: Facebook Fan Pages are a great way to build your company’s online presence on Facebook. Interacting with clients, customers and Fans becomes a lot more fun with Facebook Fan Pages! Launching a new product? Starting a new service? Keep your fans updated with all the news. Post videos, pictures or just start a poll. The Facebook Fan Page is rich in features and Facebook Fan Page developers create custom looking and interactive fan pages so that it looks like your single page website!

Facebook Adverts:

Facebook Adverts are another quick and effective way of promoting your campaign and drawing users towards your products. The platform offers advertisement banners that can be optimized from regional targeting to age groups. You can select over a range of demographics so that your ad targets your niche audience better.

Facebook Connect:

Facebook Connect is a feature introduced exclusively for websites. With Facebook Connect integrated on your website you can easily communicate with and take advantage of the Facebook platform. Easy to use, Facebook Connect allows users to login to websites with their Facebook credentials therefore enabling them to share things with their Facebook network and posting news feeds and notifications on to their Facebook profile. Social Media has now become an essential ingredient in all marketing recipes and social networks such as Facebook are providing organizations, online agencies and entrepreneurs with a strong social networking tool.

Not to long social media seem new & different but as a time passes social media change the situation from push to pull which makes a great impact on marketing strategies; companies seek their ways to connect & engage with  potential & future potential customers because of its social media applications.

Now a day’s social media branding included as the key element in marketing campaigns and having a social media app attached to your brand gives your product worth. As social media use in marketing the value and importance of social media applications is increasing all the time. Thousands of applications are being developed so it is important for companies to make a full use of features offered by social media. Application provides an effective promotional platform to business which can be used to increase your product sales and increase your potential customers.

There are many social media with millions of users and they accommodate every type of businesses. So for establish a strong base of business in the market which can be easily achieved through social networking applications. The success of these Apps depends upon choosing the correct technologies and programming languages & 1 Social Media Agency is the leading social media agency which renders you services in social media application development according to your need & wants.