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Rogers Media All-Thumbs in Spamming “The Canadian Social Media Report”

Staff — Fri, 21 Jan 2011 12:17:10 +0000

Rogers Media All-Thumbs in Spamming “The Canadian Social Media Report”

Rogers Media All-Thumbs in Spamming “The Canadian Social Media Report”

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Home Page > Internet > Blogging > Rogers Media All-Thumbs in Spamming “The Canadian Social Media Report”

Rogers Media All-Thumbs in Spamming “The Canadian Social Media Report”

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Posted: Nov 09, 2010 |Comments: 0
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Our team and followers of our series on Social Media, a review of social media marketing competency among select Canadian industries, are disappointed to learn Rogers Mobile Group has spammed The Social Media Report.

Our ongoing series has garnered thousands of reviews and opinions from our growing pool of followers, everyone from general interest audiences, social media professionals to the cited top teclo tech teams, Rogers included.

The Rogers team has distinguished itself again, once more demonstrating their incomplete understanding of social media fundamentals. As well, their spamming activities disrespect the basic principles of social media as a vehicle for the free exchange of ideas and opinions.

Here’s what happened.

Rogers Mobile Group contacted us through one of our blog posts in an attempt to clarify or suggest we missed a few points. At first we assumed this was a benign overture, offering their view of how their social media marketing efforts have benefited the company or perhaps pointing out an oversight in our research. That turned out not to be the case.

Here’s the initial Rogers post to our blog, demonstrating lack of understanding social media basics.

Hi,
This is Chris from Rogers’ social media team. I came across your report and had some information to share about Rogers’ social media presence. To set the record straight, we’ve been actively engaging with our customers in social media channels for some time now. Some examples of the work we’re doing in social media:
We have an exceptionally successful blog, called RedBoard http://redboard.rogers.com/, to which we have been posting regularly since earlier this year.
We recently launched RedBoard Biz http://redboardbiz.rogers.com/ for our small and medium sized business customers.
We manage several Facebook pages, including the popular Rogers Canada page http://www.facebook.com/rogerscanada.
Our team is also very active on Twitter . We can be found @RogersHelps to learn from our customers and help where we can, @RogersBuzz sharing information about news, special offers, and updates, and at our own individual Twitter accounts – mine is @Rogers_Chris.
We also have YouTube channels http://www.youtube.com/rogerscommsinc and http://www.youtube.com/rogerscanada.
Recently, we launched our Community Forums, in English http://communityforums.rogers.com/t5/community/categorypage/category-id/EnglishCommunity?profile.language=en and French http://communityforums.rogers.com/t5/community/categorypage/category-id/FrenchCommunity?profile.language=fr, where we’re dealing with our customers technical issues.

If you’re interested in learning more about how Rogers is engaging online in order to learn from and better serve our customers, don’t hesitate to contact me.

I looked at some of Rogers posts on the sites they suggested, and using the exact title from their posts, searched in Google to see the results. Keywords that would be suggested by analytics are not used, Canada, Rogers Mobile, etc, etc, etc. Instead, Rogers chose stealth titles to mislead users to their content, a.k.a. spamming.

Next, there was another breach discovered. What followed was Rogers posting their above-quoted message onto some of our posts as comments. They did this as a means to generate traffic and promote their own corporate merchandise. Comments are that, I would have assumed any professional organization would have started with please contact us to discuss your opinions. No they Rogers just marched along across our social media network posting this spammo-mercial

Here’s a word of warning about spamming methods. There are ads or links on your profile pages, blogs, forums or guest books. Beware of innocent looking blog comments such as “Great post. Keep up the good work.” The commenter is only looking for the link back to his site, which most blogs (including ours) do provide.

Here is what I sent back to Rogers on behalf of the Social Media Report

Chris:
Thank you for your comments of directives to other sites maintained by Rogers.
In developing the series of articles we set a criteria from which to evaluate each site and or sites.
For a month we tracked each Telco Company, followed traffic, demographics, complaints, links, sites etc. This was not the work of those without knowledge.
The point which many on our other 860 Blogs and Social Network found was the following, which we did not post about Rogers.
I will share with you.
1. Complaints about Rogers; the largest amount of traffic in postings and the net overall. If you use link: or site: or other triggers in search engines you will determine our findings accurate.
2. Content was about specials and not a lot of fresh product news. Tell me why I should consider Rogers, not the same old news as your competition. Better product news great search engine placement.
3. Basic web rules missed, your blog using WordPress Red Rogers is not verified with the three search engines. Overall structure of the blog is not highly developed for search engines.
4. Twitter and Facebook are only doorways into Social Media with a larger design your companies impact would out way your competition. Social Media as you are well aware has layers of applications not just Facebook and Twitter.
5. Site Traffic very low compared to your competition. Your customers are leaving your sites and head back to Google to search for Internet or cell service again. Mostly from Ontario and Toronto due to Population.
6. Your home site or Portal was not driving customer traffic or connecting customers with your social media sites. When we did find a link Errors using different web browsers. We tested 6 different web browsers.
7. 31 % of Virgin Mobile daily traffic is directly related to their web site placement of links to social media applications. Rogers traffic unable to measure.
8. The Forums do not self-sense the language of the visitor. No Search engine or Meta tags.

I hope this clears up the fact that this was not the work of a social Blogger.
While Social Media may be considered new in Canada, we are not new in social media.

Social Media is a marketing forum deserving and requiring respect. That the Net is full of spammers is not news to anyone. As well, Rogers’ unusual business practices are not news to anyone either.

However, it is disturbing to learn that Rogers, a leading Canadian corporation, embraces this particular kind of unwholesome business practice. While I’m not so concerned about their commenting on our posts using search engine catch phrases, I am annoyed that they use unethical social media practices to drive traffic to benefit their interests, albeit in an all-thumbs way.

I guess Rogers will incorporate this latest incident into their company’s general “let them howl” customer service and public relations policy. They’re on the right track, then. There will be howls.

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Source: http://www.articlesbase.com/blogging-articles/rogers-media-all-thumbs-in-spamming-the-canadian-social-media-report-3636490.html

Article Tags:
social media, canada, social media marketing, canada social media, the social media network, canada social media news, toronto social media news, bell canada, telus, rogers, consultants

Twitter For Dummies

Staff — Thu, 06 May 2010 13:40:36 +0000

ISBN13: 9780470479919
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Twitter can boost your business and marketing efforts, and this guide shows you how Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter handle – @Pistachio, has more than 10,000 followers on Twitter, and gives presentations on how to use Twitter… More >>

Twitter For Dummies

Social Media Branding – Why For You

Staff — Tue, 04 May 2010 17:31:28 +0000

A brand is a center stone for a company. Building a brand required a balance marketing efforts across various channels. As days are passing there are sign of new beginning of an era. In which opportunities are countless for businessman, companies, organization & etc to establish or mark their name & build a reputation of them.

Now a day’s Social Media Branding become a very useful & great tool for the building of brand.Social Media branding help you get high quality traffic from social media websites. It’s provides the opportunity to reach your target audience in a more effective and creative manner than ever before.

Role of Social Media’s in Branding

Right from the early age we humans have an ability or I say (if u agree with me) a quality to get socialized through which we are able to solve our lot of problems. Still now a day if we have any problem we tries to socialized, by meeting with our family member, friends or other people, who in their life once have face or successfully tackle that problem. So the term of socializing is not new for us. So if I say branding through social media it doesn’t seem something out of the world or new to us. To support my words I will take you back to the past.

“Few years back marketers just push their messages, what they want to say, about brand to consumers. (by just showing commercial adds etc) “

As people are getting more information & knowledge companies are more keen what consumers are discussing & saying about it. Social Media had a strong impact about public opinion & what they are expressing about the brand & products. So if I give thank to social media as they switch the control; as now consumers are driving the opinion about the brands not the marketers. I can support these words by giving you an example which my good friend (I will not tell u his/her name) uses to give me during our schools days;

“if u saw shaving trimmer add & its said that its easy to use, give good shave, having long lasting battery etc., you won’t buy that product at first place just showing that add even its market price is very low. But if any of your family member or friends gives good comments about that product you just purchase it without any problem. That is called Social Branding.”

For companies social media is important b/c it provides a way to get out there and get noticed. It’s an opportunity to go where the consumers are and create a presence and through social branding marketers now engaging with the potential users and involved in the conversations which are taking place about their brand or products. Instead of forcing yourself to your consumer social media gives you opportunity to hang out with them.

Social media however allows you to brand yourself long before anyone becomes your customer. In social media branding you are not the ad on the wall you are the guy telling stories about your brand which your audience finds fascinating and distribute it in its social circle. So don’t be afraid to participate in social media just because you don’t see the result quickly. But as the time passes you build your social reputation which leads you to credibility. And over time that credibility and awareness will very likely lead to an increase in your customer base.

As a dawn of social media is begun and companies have lot of expectation to get good results form social branding! 1 Social Media eagerly expects the challenges of social branding and has a commitment to fulfill your expectation.

Is Anyone Searching For Assistance On Marketing Through Social Media?

Staff — Mon, 21 Dec 2009 22:37:33 +0000

Gear Marketing is a social media development and management company and is looking to expand it’s client base. Do you know of any small businesses or independent sales reps who would like their social media marketing efforts expanded upon for them? http://www.gearonlinemarketing.com/

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