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Rogers Media All-Thumbs in Spamming “The Canadian Social Media Report”

Staff — Fri, 21 Jan 2011 12:17:10 +0000

Rogers Media All-Thumbs in Spamming "The Canadian Social Media Report"

Rogers Media All-Thumbs in Spamming "The Canadian Social Media Report"

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Home Page > Internet > Blogging > Rogers Media All-Thumbs in Spamming "The Canadian Social Media Report"

Rogers Media All-Thumbs in Spamming "The Canadian Social Media Report"

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Posted: Nov 09, 2010 |Comments: 0
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Our team and followers of our series on Social Media, a review of social media marketing competency among select Canadian industries, are disappointed to learn Rogers Mobile Group has spammed The Social Media Report.

Our ongoing series has garnered thousands of reviews and opinions from our growing pool of followers, everyone from general interest audiences, social media professionals to the cited top teclo tech teams, Rogers included.

The Rogers team has distinguished itself again, once more demonstrating their incomplete understanding of social media fundamentals. As well, their spamming activities disrespect the basic principles of social media as a vehicle for the free exchange of ideas and opinions.

Here's what happened.

Rogers Mobile Group contacted us through one of our blog posts in an attempt to clarify or suggest we missed a few points. At first we assumed this was a benign overture, offering their view of how their social media marketing efforts have benefited the company or perhaps pointing out an oversight in our research. That turned out not to be the case.

Here's the initial Rogers post to our blog, demonstrating lack of understanding social media basics.

Hi,
This is Chris from Rogers' social media team. I came across your report and had some information to share about Rogers' social media presence. To set the record straight, we've been actively engaging with our customers in social media channels for some time now. Some examples of the work we're doing in social media:
We have an exceptionally successful blog, called RedBoard http://redboard.rogers.com/, to which we have been posting regularly since earlier this year.
We recently launched RedBoard Biz http://redboardbiz.rogers.com/ for our small and medium sized business customers.
We manage several Facebook pages, including the popular Rogers Canada page http://www.facebook.com/rogerscanada.
Our team is also very active on Twitter . We can be found @RogersHelps to learn from our customers and help where we can, @RogersBuzz sharing information about news, special offers, and updates, and at our own individual Twitter accounts – mine is @Rogers_Chris.
We also have YouTube channels http://www.youtube.com/rogerscommsinc and http://www.youtube.com/rogerscanada.
Recently, we launched our Community Forums, in English http://communityforums.rogers.com/t5/community/categorypage/category-id/EnglishCommunity?profile.language=en and French http://communityforums.rogers.com/t5/community/categorypage/category-id/FrenchCommunity?profile.language=fr, where we're dealing with our customers technical issues.

If you're interested in learning more about how Rogers is engaging online in order to learn from and better serve our customers, don't hesitate to contact me.

I looked at some of Rogers posts on the sites they suggested, and using the exact title from their posts, searched in Google to see the results. Keywords that would be suggested by analytics are not used, Canada, Rogers Mobile, etc, etc, etc. Instead, Rogers chose stealth titles to mislead users to their content, a.k.a. spamming.

Next, there was another breach discovered. What followed was Rogers posting their above-quoted message onto some of our posts as comments. They did this as a means to generate traffic and promote their own corporate merchandise. Comments are that, I would have assumed any professional organization would have started with please contact us to discuss your opinions. No they Rogers just marched along across our social media network posting this spammo-mercial

Here's a word of warning about spamming methods. There are ads or links on your profile pages, blogs, forums or guest books. Beware of innocent looking blog comments such as "Great post. Keep up the good work." The commenter is only looking for the link back to his site, which most blogs (including ours) do provide.

Here is what I sent back to Rogers on behalf of the Social Media Report

Chris:
Thank you for your comments of directives to other sites maintained by Rogers.
In developing the series of articles we set a criteria from which to evaluate each site and or sites.
For a month we tracked each Telco Company, followed traffic, demographics, complaints, links, sites etc. This was not the work of those without knowledge.
The point which many on our other 860 Blogs and Social Network found was the following, which we did not post about Rogers.
I will share with you.
1. Complaints about Rogers; the largest amount of traffic in postings and the net overall. If you use link: or site: or other triggers in search engines you will determine our findings accurate.
2. Content was about specials and not a lot of fresh product news. Tell me why I should consider Rogers, not the same old news as your competition. Better product news great search engine placement.
3. Basic web rules missed, your blog using WordPress Red Rogers is not verified with the three search engines. Overall structure of the blog is not highly developed for search engines.
4. Twitter and Facebook are only doorways into Social Media with a larger design your companies impact would out way your competition. Social Media as you are well aware has layers of applications not just Facebook and Twitter.
5. Site Traffic very low compared to your competition. Your customers are leaving your sites and head back to Google to search for Internet or cell service again. Mostly from Ontario and Toronto due to Population.
6. Your home site or Portal was not driving customer traffic or connecting customers with your social media sites. When we did find a link Errors using different web browsers. We tested 6 different web browsers.
7. 31 % of Virgin Mobile daily traffic is directly related to their web site placement of links to social media applications. Rogers traffic unable to measure.
8. The Forums do not self-sense the language of the visitor. No Search engine or Meta tags.

I hope this clears up the fact that this was not the work of a social Blogger.
While Social Media may be considered new in Canada, we are not new in social media.

Social Media is a marketing forum deserving and requiring respect. That the Net is full of spammers is not news to anyone. As well, Rogers' unusual business practices are not news to anyone either.

However, it is disturbing to learn that Rogers, a leading Canadian corporation, embraces this particular kind of unwholesome business practice. While I'm not so concerned about their commenting on our posts using search engine catch phrases, I am annoyed that they use unethical social media practices to drive traffic to benefit their interests, albeit in an all-thumbs way.

I guess Rogers will incorporate this latest incident into their company's general "let them howl" customer service and public relations policy. They're on the right track, then. There will be howls.

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Source: http://www.articlesbase.com/blogging-articles/rogers-media-all-thumbs-in-spamming-the-canadian-social-media-report-3636490.html

Article Tags:
social media, canada, social media marketing, canada social media, the social media network, canada social media news, toronto social media news, bell canada, telus, rogers, consultants

Twitter For Dummies

Staff — Thu, 06 May 2010 13:40:36 +0000

ISBN13: 9780470479919
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Twitter can boost your business and marketing efforts, and this guide shows you how Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter handle - @Pistachio, has more than 10,000 followers on Twitter, and gives presentations on how to use Twitter... More >>

Twitter For Dummies

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Paper Examines Who's Really Popular on Twitter, and Why
Does a million or more followers on Twitter necessarily mean that a user can influence people? For years, the anecdotal answer has been no. Now, a paper generally proves it, with a few exceptions.

Read more on PC Magazine via Yahoo! News

Top Twitter Scripts and Apps – Twitterscripts.net

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on twitter i only have 9 followers . i really want more , but it seems im just not that popular , how can i become popular on twitter so more people will follow me ?

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What Social Media Do You Use For Your Small Business And Why?

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Social media is the latest and most advanced form of lead generation available today. Most people who use Sm do it wrong by just spaming the world with links to products and services. This turns people off and most remove you from thier fan base in the blink of an eye.
I run a small independant online business and Social media allows me to find new potential customers for my products. But I also interact between promotions that helps to build trust and a solid relationship with my followers and my friends etc.
I use Twitter, Facebook and my blog to grow trust, a relationship with my "Fans and Followers" and to find new ways to promote my business.
Social media is free to use and as such its priceless in the return on your time for each new customer you find for your product.

How Do You Unsubscribe From The Twitter Train?

Staff — Tue, 26 Jan 2010 10:33:00 +0000

On twitter I joined the twitter train, got loads of useless followers that I blocked. Ever since then the twitter train keeps advertising thru me twitting under my name. I need to unsubscribe!! Help!

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Staff — Sat, 23 Jan 2010 16:34:33 +0000

I am just going to start playing with Twitter but don't know anyone who uses it. How can I find people with the same interests as I have?

What Is The Best Way To Get Massive Followers On Twitter?

Staff — Mon, 18 Jan 2010 10:34:31 +0000

Gotta know, how can you get a bunch of followers on Twitter
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Any help would be appreciated....

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Staff — Sun, 17 Jan 2010 10:37:56 +0000

I have only had my twitter account for a while, but I do want a follower or two. How do you get a follower? Give me safe tips, places of twitter to go to, or something. BTW nobody I know wants to use or does use twitter. 🙁

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I'm new to the whole social networking thing so, I always just kinda stayed away from it. How do I get some followers on Twitter cause it would feel weird to be twittering away to myself.

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Staff — Fri, 08 Jan 2010 13:20:47 +0000

The problem I see with twitter is that there is no "community" verification. There is no real way of knowing who is real and who is just lurking or gathering followers.

I am not a veteran twitter but have spent enough time to notice that you will find lots and lots of users with 300 followers and ZERO tweets or no written posts for you first timers....

The advantage of Facebook is you can tell fairly easily who is spamming and who is real. If the user is some hot chic with big breasts or is wearing a bikini than you can check info to see if he or she is real.

On twitter there is noway to determine if the user is real or not. You are not required to supply any information which I think is a huge mistake in my opinion. As it grows in popularity it will most certainly turn into a marketing frenzy of spammers and sellers. you will have paid tweeters all over the place and because you cannot tell who is real and who is not it will most likely get ugly.

I think facebook should simply turn on a 140 character limited chat section without pictures etc; The reason twitter is so addictive is that it forces everyone to be fast and to the point. Forums and blog require a boatload of time and wordy people waste your time with super long meaningless posts.

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I'm utilizing Twitter as a marketing tool for my business (cleaning service). Since my client base is local, how do I get followers that fit my client base and how do I turn them into potential customers?

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Staff — Sat, 02 Jan 2010 10:33:26 +0000

On the website, Twitter, how do you get more people to follow you?